The Search Result page is a core module of the JD.com app, as users typically arrive with clear shopping intent and often land directly on search results. Our goal was to maximize conversions and streamline purchase decisions through data-driven design. Collaborating with a 4-person design team, we broke down these pages into functional modules based on user behavior analytics, creating reusable components to ensure a consistent experience across categories.

We further optimized category-specific filters and context-relevant search recommendations by conducting data analysis, competitive research, and stakeholder interviews. These improvements helped enhance user experience and boost conversion rates across top-performing categories and promotional campaigns.