When designing a complex app with multiple product categories and business types, we needed to establish a unified page structure to maintain a cohesive user experience across the platform. This structure, serves as the backbone for the app’s layout and content, ensuring consistency in the overall experience.

Further, to accommodate the unique business needs of each business unit and brand, we developed configurable variants for each card. These variants are tailored to meet the specific commercial goals of different business units while still aligning with the platform’s overarching experience. By consolidating similar business requirements, we designed a flexible yet efficient system that delivers the maximum amount of customization with minimal variations—ensuring scalability, ease of implementation, and consistency across the app.