Lucky Bag Prize Draw is an in-app raffle game designed to boost conversion and retention rates on the JD Speed Version App (a lite version of JD.com app for Previous Generation Smartphones). Players purchase tickets for a selected “Coupon Mystery Bag” and draw coupons valued at least equivalent to the ticket price, with the chance to check out an iPhone for less than $1.

This is a reusable embedded game module that can be integrated across various apps within the platform. Businesses can configure different coupons and grand prizes within the page. This project is primarily designed to encourage users to purchase products from categories they have never bought from before, driving traffic and acquisition for category newcomers during major promotions.