My Framer Site

Little Moochi - Children’s Nutrition Education Mobile Game

Overview

How does it work?

LittleMoochi uses AI to recognize millions of food types. When your child feeds Moochi, they scan their food and watch Moochi respond. In return, they earn points that can be redeemed for stickers in the app’s sticker shop.

What Moochi Teaches Children:?

LittleMoochi goes beyond just healthy eating by teaching children the value of delayed rewards. Saving points unlocks better stickers for Moochi’s home. The app also encourages children to try new foods through fun challenges, fostering curiosity and open-mindedness.

How do parents benefit?

LittleMoochi helps reduce mealtime arguments by motivating children to try new foods through their virtual pet. Parents can track their child’s nutritional habits and growth over time via a dashboard, which can be shared with pediatricians for better guidance and care.

Team

Product Design Team

Role

UX/UI Designer,

Illustrator

Timeline

2020

Tools

Figma,

Photoshop,

Illustrator

Project Background

In version 2.0, the game has been upgraded with expanded tasks and enhanced social features based on user data and interview feedback to increase user engagement. The new daily tasks and social features help users consistently log their food intake, thereby enhancing their learning of nutritional knowledge.

User Needs and Use Cases

User Needs

Motivation to log meals daily in the app

Showcasing achievements to friends in the game

A more immersive game environment

Devices

iPad

iPhone

Parent’s iPhone

Version 1.0 Game Interface

Features and Design

Social Features

We have added social features that allow users to invite friends, with future plans to leverage friend interactions to increase user engagement and attract new users.

Friends List

Search and add Friends

Refer Friends

Accept Friend Request

Daily Challenges &

Cooperative Challenges

To increase user engagement, we have added Daily Challenges, Interactive Challenges, and a Friend Leaderboard feature.

Daily Challenge Overview Dashboard

Solo Challenge

Cooperative Challenges

Lead board

Interaction Iterations

When users play the game on an iPad, the main feature buttons on the homepage obscure the “door” button that leads to the “garden” scene in the background. To address this, we have reduced the size of the main feature buttons and replaced the text with icons.

Replace Large Text Buttons with Smaller Icon Buttons

Main Interface

Main Interface Control Panel Iteration

Daily Challenge Popup Reminder

Challenge Reward Collection Popup Reminder

Onboarding Design for Young Users

Result after Launching

The new version’s design has shown excellent results in both limited user testing and internal testing. User login frequency has significantly increased, and target users involved in the tests have expressed their intention to use invitation codes to add friends.